Led creative direction for a multi market campaign supporting a core product across GCC markets. Developed a clear product storytelling approach aligned with performance goals, contributing to strong results across the funnel and identifying high performing creative concepts that informed future campaigns.
KEY INSIGHT
Prickly Pear demonstrated significantly stronger acquisition efficiency than previous campaigns, with clearer breakout creatives indicating more effective product storytelling and stronger resonance at the top of the funnel.
Creative & Art direction: Myself
Photographer: Tarèck Raffoul
Product Stylist: Yehia Bedier
HMU: Karolina Kurowicka
