MSHKL

MSHKL: fast casual Lebanese restaurant

creative direction and design

Concepts and brand work for upcoming Lebanese eatery, MSHKL. This restaurant is built around the concept that food is how arab families express their love. This restaurant’s unique selling proposition is all toppings, no matter the dish or quantity, are free. This is a familiar family concept built on memories of your grandmother always having a bowl of olives on the table, or constantly being fed clementines by your father. “A little bit of everything” and “The homiest love language” are a few lines that encapsulate what this eatery is about.

The two below concepts were pitched and the chosen concept is still in the stages of being finalised and produced.